TIGERVUE AR
MOBILE APPS
PRIVACY POLICY
Effective as of June 14, 2021
Last updated: March 31, 2023
This Privacy Policy (“Privacy Policy”) explains how Tigervue AR Private Limited and its affiliates (collectively, “Company,” “Tigervue AR,” “we” or “us”) collect, store, use, and disclose information from our users (“you” or “User”) in connection with the Tigervue AR mobile applications on iOS or Android and related services (collectively, the “App”).
1. ACCEPTANCE OF PRIVACY POLICY; CHANGES
1.1. This Privacy Policy is part of our Terms of Use. By accepting the Terms of Use, you also accept this Privacy Policy. In some cases, we may require you to explicitly accept this Privacy Policy when we make material changes.
1.2. We periodically review and may amend this Privacy Policy. If we make material changes, we will notify you via email, in-App notice, or by presenting you with an updated policy for acceptance. Your continued use of the App after the effective date of an updated policy indicates your acceptance of those changes.
2. APPLICABLE INDIAN LAWS
2.1. We process Personal Data in accordance with India’s Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”), and the Digital Personal Data Protection Act, 2023 (“DPDP Act”), as applicable.
2.2. Where we transfer Personal Data outside India, we implement contractual and technical safeguards consistent with the DPDP Act’s cross-border transfer requirements.
3. PERSONAL DATA & INFORMATION WE COLLECT
3.1. Non-sensitive Device & Usage Data
- Device information: device model, operating system and version, language settings.
- App session data: session duration, feature usage, crash reports, performance metrics (FPS).
- Technical identifiers: device ID, advertising ID, install source.
3.2. Location & Analytics
- Approximate country/region based on IP address or device locale.
- User interactions and preferences within the App.
- Analytics via third-party services listed below.
3.3. No Biometric or Image Collection
We do not collect or store video or photo streams, camera recordings, or any biometric images you capture when using AR Masks. All AR overlay processing occurs locally on your device; no camera frames are uploaded to our servers.
3.4. No Personal Identifiers
We do not collect your name, email address, phone number, gender or date of birth, unless you voluntarily provide them in optional feedback forms.
4. YOUR CONSENT
By using the App, you consent to our collection, storage, processing and transfer of your Data as described in this Privacy Policy and in compliance with the DPDP Act.
5. HOW WE USE YOUR DATA
We use collected Data to:
- Operate, maintain and improve the App’s functionality, stability and performance.
- Diagnose technical issues and fix bugs or crashes.
- Understand feature adoption and optimize the user interface.
- Provide in-App notifications and optional feature recommendations.
- Generate anonymized, aggregated analytics for business intelligence.
6. LEGAL BASIS & DATA PROCESSING PRINCIPLES
6.1. We process your Data on the following lawful bases under the DPDP Act:
- Consent. For any optional features requiring explicit opt-in.
- Performance of Contract. To deliver and maintain the App’s core features.
- Legitimate Interests. To improve user experience and App security, provided your rights do not override those interests.
6.2. We adhere to principles of purpose limitation, data minimization, accuracy, storage limitation and security as required under Indian law.
7. HOW WE STORE & SHARE YOUR DATA
7.1. Storage Location
All Data is stored on Amazon Web Services (AWS) servers located in the India (Mumbai) Region.
7.2. Third-Party Analytics
We may share anonymized or pseudonymized Data with the following processors, each of which implements GDPR-level or local privacy safeguards:
- Firebase Analytics (Google LLC) – Crash reporting and usage analytics.
- Amplitude Analytics (Amplitude, Inc.) – Behavioral analytics and feature usage.
- Meta Analytics – App install attribution and marketing insights.
7.3. Compliance & Legal Requests
We will share Data if required by a valid order of an Indian court or government authority, or to enforce our rights or remedy unlawful activities.
8. DATA RETENTION & SECURITY
8.1. Retention Period
We retain your Data only as long as necessary for the App’s purposes or as required by law, but normally no longer than two (2) years from last use, unless retention for statistical purposes is permitted under the DPDP Act.
8.2. Security Measures
We implement reasonable organizational, technical and administrative safeguards, including:
- Encryption of Data at rest and in transit (TLS/HTTPS).
- Secure authentication and access controls.
- Regular security audits and vulnerability assessments.
- Incident response plans to address data breaches promptly.
9. YOUR RIGHTS UNDER DPDP ACT & GDPR (EEA USERS)
9.1. Access, Correction & Portability
You may request access to, correction of, or a portable copy of your Data by contacting us at privacy@tigervue.com.
9.2. Erasure & Restriction
You may request deletion or restriction of processing of your Data if it is inaccurate, no longer needed, or if you withdraw consent for optional features.
9.3. Objection & Complaint
You may object to our processing based on legitimate interests. You also have the right to lodge a complaint with the Indian Data Protection Authority or, for EEA residents, your local supervisory authority.
We will respond to your request within 30 days, with a possible extension of up to 90 days in complex cases.
10. CHILDREN’S PRIVACY
The App is intended for users 18 years and older. We do not knowingly collect Personal Data from children under 18. If you believe a minor has shared Data, please contact us at privacy@tigervue.com so we can delete it.
11. DATA PROTECTION OFFICER
To communicate with our Data Protection Officer regarding any privacy concerns, please email dpo@tigervue.com.
12. CONTACT US
If you have questions or requests regarding this Privacy Policy or your rights, please contact:
Tigervue AR Private Limited
12th Floor, TechTower
Bandra–Kurla Complex, Mumbai 400051, India
Email: privacy@tigervue.com